Confidential Intake

Feedster

Prepared for: Will Robins, founder of Feedster

Answer the questions in your own words. There are no wrong answers, and no wrong way to say it.

Will — this is the founder's surface, exactly as a founder meets it: the same twenty-three questions, in the same order, nothing pre-filled. On this side of the desk you are Feedster's founder, and Feedster is the instance the instrument proves itself on — client zero, the way the estate's other first instances ran.

Answer in your own sentences. Your answers land as the run's first evidence — the claim, the evidence file, the platform read — and your two steps inside the claim stage, the sentence and the cut, happen here, inside this experience, on the record the run keeps. Where the record already holds a fact about Feedster, the run checks it against your words; a difference is a finding, not an error.

— BRANDSCAPED

Opening · 7 questionsIntake · 16 questions

Where a question asks what exists, a deck or a link to the item itself is best.

Toggle at the top, light/dark — hit play on the music and settle in.

OPENING

1What are you building — in one sentence, as you'd say it to a stranger?

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OPENING

2What does it sell, and to whom?

The actual offer, the actual buyer.

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OPENING

3The problem, in your own sentences: what problem does it solve — who feels it, and what do they do about it today?

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OPENING

4Do you own the domain, or are you picking the name?

The moment you answer, the search starts. And the launch never waits on a name: if the domain isn't ready, a working address carries the brand live until it is.

I own the domain I'm picking the name

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OPENING

5What are you naming — a brand, a product, both? Do you have a name, or no name yet?

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OPENING

6What names are in play — and which do you love, which do you merely hold?

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OPENING

7What exists today — a site, materials, a record?

Everything you have, handed over: if a site, materials, or a deck exists, send the thing itself — link or file — with your answer.

Drop files here, or browse — decks, documents, images, anything that existsSend what you have now — you can add more later.

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INTAKE

8Are you a formed company yet — or not?

Either answer is fine — it changes how the run proceeds, not whether it can.

Formed Not yet

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INTAKE

9Who is it for, first — the first buyer, named as specifically as you can?

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INTAKE

10Who is it NOT for?

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INTAKE

11What do you refuse to sell, promise, or become?

The refusals — including the visual ones: colors, forms, or looks the brand must never wear.

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INTAKE

12What words do you already use for it?

Your own language, unedited.

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INTAKE

13What words do your customers use — for the problem, and for what they want instead?

Their language, as you've heard it.

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INTAKE

14What must the name survive?

The markets, the languages, the collisions you know of.

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INTAKE

15What does success look like at the first milestone — in numbers you choose?

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INTAKE

16What is already decided — truly decided, not open?

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INTAKE

17What is open — and whose call is it?

Including who else has a say — a partner, an investor, counsel.

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INTAKE

18What would break this?

The thing that, if true, kills it.

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INTAKE

19What is the money shape at the start — price, or price range, as you hold it today?

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INTAKE

20What exists in public already — profiles, posts, listings, press?

Yours — where the brand already exists in public.

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INTAKE

21Who should find this first — the rooms, lists, and people who matter at launch?

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INTAKE

22When does it need to be live — and what date is real, versus hoped?

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INTAKE

23What is the site's job at launch — in your words?

Credibility, capture, sales, or another job you name — the one thing the site must do first.

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THE LAST SCREEN

What happens next

Your answers start the run. Twelve further questions are spoken, not typed — they are recognition questions, asked in a sitting, where you correct what we present rather than compose from a blank page. Twenty-two more we answer ourselves, from research, the registries, and the record; you'll see that evidence in the book, each item with its source or its honest label.

Nothing on this form was pre-filled — where we already know a fact about Feedster, the run checks it against your words here, and any difference between the two is treated as a finding, not an error.

Saved as you go. Part Two can be finished in more than one sitting — come back whenever you're ready.

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Feedster

Received — thank you.